SEO Training Objectives

Purpose Objective

The objective of this course is to equip participants with a practical understanding of how internet search engines operate and how internet searches are executed. The course seeks to equip participants with key techniques needed to evaluate and redesign an internet web portal so as to maximize the websites online exposure and organic search ranking on major internet search engines.


The course will include the following topics

• An Introduction to Search Engine Optimization (SEO)
• Understanding PageRank
• Building a Topical Hub
• Planning a SEO Strategy for your site
• Making Your Site SEO Compliant
• Planning a SEO Strategy for your site
• Optimizing your site for maximum online exposure
• The Power of Less (effective content management)
• Basic SEO Tools (online tools and resources)
• SEO Bad Practices

This course is designed for both technical as well as non-technical practitioners of internet marketing. These include marketing managers, corporate communications managers, webmasters and web designers to manage the design and day to day operations of their corporate website.

The course focuses on a current market need for practical programs that teaches not only theoretical principles on SEO, but demonstrates how these are applied in the local Asian context through the use of practical examples.

Throughout the course, the trainer will draw on his wealth of experience in the design and maintenance of one of Singapores most prominent internet portals, www.streetdirectory.com

Learning OutCome

At the end of the workshop, the participants will be able to:

• Understand how search engines scour, catalogue and retrieve information from the internet.
• How this impacts the design and management of an internet web portal.
• Participants will be able to identify (initially with the help of the trainer, but subsequently on their own) aspects of their web portal which will prevent search engines from recognizing their content and attaining a high page rank
• Participants will be trained to use freely available online resources to diagnose website and make quantitative assessments of a websites value vis a vie common industry practices.
• Be able to formulate an effective SEO optimization plan for a website which will result in tangible benefits in terms of visibility and page ranking.

Register for the SEO Workshop

The SEO workshop includes:

1. A hands on workshop
2. Lunch & Tea break refreshments
3. Course handouts and lecture material
4. 1st ever SEO Book (Published in Asia)!